ADZ is a brand creative who has devoted his life to culture. In the early noughties, he was a founding member of the original street art community working with artists such as Banksy, Blek, Hush and Obey. He has written several books, and made a couple of documentaries about this time of his life. His key skill is bringing ideas kicking and screaming into life and onto the screen (both big and small), and as as both creative director & director has helped Apple freestyle, Smirnoff turn queer, Nando’s stay hot, and Guinness get blacker. Most recently ADZ helped introduce Italian heritage brand Lotto Sport to a whole new generation.